As I write this on a bitterly cold January morning in 2018, many of my friends and colleagues in the online business world are receiving a bitterly cold email from YouTube about the YouTube Partner Program Changes for 2018.

You might have seen this in your inbox…

youtube partner program changes 2018

From YouTube:

Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watch-time within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

Here's what it means in plain talk…

YouTube is changing the requirements for monetizing your videos. If you don't have a decent number of subscribers and a high watch count, you'll be bumped from the Partner Program until such time as you achieve those goals.

If your channel is small, even if you were a YouTube Partner, you won't be after February 18, 2018, until you achieve the baseline requirements.

Don't worry, I'm sure they'll be even higher in the future.

What does this mean for you?

It means that you shouldn't be worried about YouTube as an income stream for your business.

It means that now, more than every, you need to make sure you are controlling your content on a platform you create and control.

It means that you shouldn't cry or complain about big, bad YouTube changing the game for you. It's business, cupcake.

Don't get all upset and snowflaked about it.

Yes, I'm a YouTube Partner. For now. But I've never thought of YouTube as anything other than the following:

  • Free Video Hosting
  • Backlinks to my blog
  • Links to free resources and offers

I've NEVER considered YouTube a viable option for monetization. Any money I've ever made there has just been a nice add-on to anything else I've done.

What I DO love and will continue to do is use YouTube as another outlet for MY content. I'll keep creating content, keep posting it, keep sharing it, and keep using every outlet I can to get my content out there.

BUT….

I'll always have my own platform to keep my content under my control. As soon as YouTube stops offering free video uploads (it'll happen one day), I'll move to another platform.

When Facebook is replaced, I'll move there. When Twitter dies, there will be something to take over. When the next Instagram comes along, I'll be ready.

My point is this: you need to build YOUR business and not someone else's. YouTube is protecting THEIR interests in this move, not yours. They're protecting their bottom line by forcing content creators to:

  • Improve quality
  • Be more entertaining
  • Increase output

If you're not willing to do those things for YouTube, they're not willing to partner with you and cut you a check.

Now, more than ever, you need to know how to build your own business online and not worry about what's going on at YouTube or any other business that isn't YOURS.

My 21-step program will show you exactly how to build a business online using the same steps others have used to build their own businesses in many different markets. It's only $49 and will walk you through, step-by-step, how to get started.

Get started on the 21 steps today.