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20% Project

As part of my work in LME 737 at Western Kentucky University, I will be completing a “20% Project” that is outside of the normal work I do. If you’re not familiar with 20% or “20 Time” projects, you should check out this list of books and see how you can implement this incredible strategy in your classroom or school.

For my 20% project, I am creating two technology modules that may be used in future LME courses and may certainly be used in a course that you are teaching. My two modules are Social Media for Teachers and Advanced WordPress Techniques for Teachers. The first module is for teachers that are new to social media with the second module assuming that you have already created your own self-hosted WordPress blog and are ready to move to more advanced techniques.

Social Media for Teachers


Over the past several years, educators have flocked to social media to grow their professional learning communities beyond the walls of their schools and even their local districts. Through the use of widely-available user-friendly platforms, teachers have connected with other teachers across their states, their countries, and around the world. The purpose of this module is to give an introduction to teachers that have not yet begun integrating social media as part of their professional development and to allow them to experience the vast resources and support that are available through social media.


The target audience for this project will be educators (pre-service teachers, teachers, principals, administrators) who are either new to social media or have never used social media. Specifically, the module will be designed to for educators to learn how to use social media to grow their professional learning networks.


The project will begin during Week 5 of LME 737 and conclude within two months. During that time, tutorials will be created to show teachers how to sign up for a Twitter account, how to find and follow others, how to use hashtags to find resources, how to participate in a Twitter chat, how to use Twitter with your students even if they are under 13, and how to use Storify to create a collection of tweets and share them on a WordPress blog.


  • Tweetdeck
  • WordPress site
  • Training videos
  • Storify
  • Graphic design site or software
  • Camtasia

Advanced WordPress Techniques


In today’s world, the importance of teacher voice cannot be underestimated. Teachers have greater access to tools that can broadcast their ideas to others and give them the ability to share resources and make connections. Using a WordPress blog is one of the best ways for teachers to build a “hub” of their own on the web. WordPress currently powers around 25% of the websites online and is growing every day. To take advantage of this amazing platform, teachers should know how to use more advanced features of WordPress to make their content easier to find and to create a branded platform for their ideas.


The intended audience for this module is teachers who have already created their own self-hosted WordPress blog and have created a few blog posts. In the module, teachers will learn basic search engine optimization (SEO) techniques for their blog posts, learn how to automatically share their posts to different social media platforms, learn how to schedule posts in advance, create shortlinks using their own domain, and learn how to create and add featured images to their blog posts.


The project will begin during Week 5 of my LME 737 course. Over the following weeks, video tutorials will be created to show how to install the plugins in WordPress, how to purchase and direct a domain name to your blog, how to create shortlinks, how to create basic graphics, and videos that cover basic SEO techniques and how to integrate them into your blog posts.


  • WordPress
  • Webhost
  • Domain registrar
  • Yoast SEO plugin
  • Pretty Link plugin
  • Jetpack plugin
  • Graphic design software or website
  • Camtasia

Project Update 1

I’ve begun working on the structure of both modules including the associated standards. I’m using Google Docs to create the files and have embedded them in this post.

These documents will serve as the guidelines for the project, although they will certainly not be the only documents or resources used for either project. They contain the associated standards for each project, the resources, the guidelines, and the scoring rubrics. These items will be added in the coming weeks.

For many of the tasks, video walkthroughs will be created as reference guides for students.

Project Update 2

The introduction and task for the Social Media for Teachers project has been completed, along with the scoring rubric. A sample project will be completed following the next #kyedchat on October 26th.


  1. Mike Paul

    Sharonda Holmes left this comment:

    You have a really good 20% project. I believe all teachers can benefit from this module. I don’t really like social media, but I understand it can play a major role in the classroom. I would like to know how to better use my Twitter for school and learn other things I can use. I’m really interested in seeing the videos.

  2. Rhea Isenberg

    I think Twitter use is an excellent choice. I wish I had joined sooner than 2015. I would like more information on the best way to join chats. I look forward to reading your updates.

  3. Jason Lamont

    I think this is a good idea, especially for the veteran teachers who are intimidated by the social media “thing” I do not know of very many students who are using Twitter, or are using social media for anything educational. They are busy using SnapChat or Instagram for communications. I would love to see how you could turn these into educational tools.

  4. Rhea Isenberg

    I would love to use your module to advance my Twitter use. I like your rubric as well as it helps to define what a educational tweet should contain


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